Archive for the ‘Chrysler’ Category

Chrysler Has Dropped It’s Satisfaction Programs


As per today’s reports from Automotive News Larry Vellequette  said that Chrysler has detracted from its age old tradition and decades of work meaning that it has ended both incentives and punishments for dealers that do not provide higher customer satisfaction.

Chrysler still continues to do customer surveys by phone, email as well as by sending mystery shoppers. However, now the company will be just sending the data to its dealers and leave it to them to do the rest. Chrysler has been telling its dealers for decades that higher customer satisfaction will bring higher profits, they are now detracting from this age old tradition since they now believe that the only incentive for dealers to satisfy customers.

The company has also dropped penalties for dealerships who don’t build stores as per the specifications of the Dealer Standards program, which provided up to $200,000 per quarter to those dealerships who met preset levels of service and facilities. The company will continue maintaining its standards but without penalties for dealers who don’t meet them.

The company is going on training its dealers, and is retraining its zone reps to switch from enforcement to a consulting relationship. Mystery shoppers are being replaced from checklists to “feelings.”

Research has shown that Chrysler brands have done poorly in studies that measure dealer satisfaction for many years. Brands such as the Jeep, Ram, and Dodge have been placed near dead last in the 2011 J.D. Power sales satisfaction survey. The current program has been created by the Chrysler National Dealer Council.

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Chrysler All Set To Recalls 13 Of Its Durangos For Air Bag Problem


The Chrysler Group has announced that it is recalling some 1,600 new Dodge Durango SUVs due to a technical problem in some side air bags which may not function properly.

The automaker giant Auburn Hulls has said that it will recall 1,661 2013 Dodge Durango SUVs which includes some 1,449 which are in the United States in order  to replace occupant-restraint control modules. The recall includes those 131 models which are in Canada and 81 in the overseas markets.

The seven-passenger vehicles had been assembled with mislabeled modules designed for five-passenger vehicles which could result in an incorrect module and this could diminish side air bag function in some collisions, the automaker said.

Chrysler said the vehicles were built between April 11 and July 20.

Chrysler said it has not been reported that any of these models had been associated in crashes or injuries which have been concerned with the defect. Most of the recalled vehicles are still on dealer lots.

The automaker will notify dealers by the end of September.

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